We specialise in creating new brands for children and reinventing established ones. We also design for print, advertising, digital and provide unique research and marketing opportunities for existing brands.



We create brand identities for small businesses and large organisations using ideas-based design. We’re based in London and work with all kinds of clients throughout the UK and beyond. Our experience ranges from working with everyone from Metallica to Waitrose. Building brands is what we do best and what we love most. For us, creating a brand identity is all about finding what makes you unique and expressing it in the simplest, most memorable way.


Publishing and Illustration

Making well-designed physical books is important to us, and we think carefully about covers, paper type and paper weight, so that our books are attractive to look at and pleasing to hold.

Wonky Star have in-house designers and illustrators and work closely with a network of trusted freelancers, to make sure a project has the appropriate look and feel.


Web Design

Five years creating Night Zookeeper, a bespoke online world with tools that can't be found anywhere else on the internet, has taught us a lot about web design for children. Our wealth of experience combined with our dynamic development team, means we are always pushing the boundaries of interactive design. 


App Design and Development

We are fast and responsive, as required in within the ever changing app market. Our exposure to classrooms around the world allows us to see what works best. We always aim to make the mundane mesmerising and to offer something children have never seen before. If you have an idea for an app or are currently developing one, then please do get in touch.

Wonky Star has won numerous awards for it's user experience and user interface design.



Discover the power of co-creation. Children are naturals when it comes to co-creation. They are full of spontaneous ideas about what they would like to see, and lack inhibitions as to what is or isn’t possible.

Using Night Zookeeper as a research prompt, children feel comfortable and empowered, encouraging a free exchange of ideas with a minimum of guidance to keep them on topic. When we talk to children, we find them enthusiastic to tell manufacturers or marketers exactly what they would like to see, and they have high expectations that their ideas will be taken forward.


Education Marketing

With experience of launching successful education and entertainment brands, Wonky Star can help market your product to teachers, students and parents from across the world. Existing relationships which have taken years to develop could help you enhance sales and awareness. We understand that the education space is a specialist field and we can deliver a unique approach that will allow you to contact customers in a warm and friendly way.


Character Design

At Wonky Star we love storytelling, and all good stories have great characters. Our experience creating characters for children is as vast as Night Zookeeper's Endless Ocean.


Events Branding and Marketing

Wonky Star has vast experience in branding and marketing events in the US, UK and Asia. From guerrilla marketing style pop up events to hosting major workshops at the Excel Centre London, this is something we love and are always eager to help with, whatever your budget.



We’re a friendly bunch that understands everyone is unique like us.Give us a call, tweet or email and let’s chat about how we could work together.


Email: buzz@nightzookeeper.com
Phone: +44 (0)7775 778272
Twitter: @WonkyStarTweets